By: D.C. Cutler, U.S.A.
Marketing is best when It’s simple. A trailer for a video game is supposed to get gamers excited to play something new and create a buzz. The trailer for Insomniac Games’ “Wolverine” at the PlayStation Showcase 2021, checked all those boxes. It’s titillating and you want to see the gameplay immediately.
“Wolverine” is one of the greatest game trailer announcements ever. The trailer begins with a slow camera pan on a destroyed bar where bloody men are scattered all around; some are conscious, some are not. One beat up man’s lifeless body is sprawled out across a pool table. You see a man in a cowboy hat, sitting at the bar, having a drink. His fists are extremely bloody and bruised. When an injured man starts walking up behind the mysterious patron at the bar with a knife, three steel claws shoot out of the patron’s wrist. And then the trailer slam cuts to black.
The trailer is like the trailer for 2017’s “Logan”, Hugh Jackman’s final outing as Logan/Wolverine. The trailer for the game is much shorter than the films, but they’re similar in the phenomenal music they use. James Carr’s “The Dark End of the Street” sets an incredible mood, just like Johnny Cash’s version of “Hurt” did for the iconic film’s trailer.
Marvel’s “Spider-Man 2” was what I was most anticipating seeing during PlayStation Showcase 2021. But that was until they showed Insomniac’s “Wolverine.” The trailer has been viewed 3.7 million times on YouTube. Will we see Sabertooth, Omega Red, or even Deadpool? A PS5 game with Logan and Deadpool would satisfy so many Marvel fans who have wanted to see them together for years. And “X-Men Origins: Wolverine” doesn’t count. Fans want to see the current Deadpool, of the 20th Century Fox films, which are now owned by Disney, with Logan in some way, even if it’s just a game.
Some online think “Wolverine” could be Insomniac Games’ masterpiece. I hope the gameplay is solid. I think Insomniac will get this right.